Privacy policy

Last Update: December 31 2025

At Trazzo, we respect and protect the fundamental right to data protection (habeas data), ensuring the privacy, security, and confidentiality of the personal data of our users, customers, suppliers, and visitors. This policy describes how Trazzo collects, uses, stores, shares, and protects personal information, in accordance with Law 1581 of 2012, Decree 1377 of 2013, Decree 1074 of 2015, and other applicable regulations issued by the Superintendence of Industry and Commerce of Colombia.

Trazzo operates this store and website, including all related information, content, tools, products, and services, in order to provide a secure and personalized shopping experience. The store operates on the Shopify technology platform, which enables the provision of e-commerce services. By accessing, browsing, or making purchases on the site, the user agrees to the processing of their personal data in accordance with this policy. In the event of any conflict between the Terms and Conditions and this Personal Data Processing Policy, this policy shall prevail with respect to the processing of personal information.

Personal data refers to any information that identifies or may identify a natural person. Information collected anonymously or in a manner that does not allow the identification of the data subject is not considered personal data. Depending on how the user interacts with the services, Trazzo may collect data such as full name, residential address, billing and shipping address, phone number, and email address. Financial and transactional information related to payments may also be processed, including transaction details, payment method, and confirmations, which are securely processed by authorized third parties.

Trazzo may also collect information associated with the user’s account, such as username, password, preferences, and settings, as well as information related to activity on the website, including products viewed, added to the cart, purchased, returned, or canceled. Additionally, technical and browsing information may be collected, such as IP address, device type, browser, operating system, cookies, and data regarding the user’s interaction with the website.

Personal data may be collected directly from the data subject when creating an account, making a purchase, communicating with Trazzo, or using the services; automatically through the use of the website and similar technologies; through technology service providers such as Shopify, payment gateways, and logistics companies; or through duly authorized business partners and third parties.

Personal information will be used to properly provide the services offered by Trazzo, process payments, manage orders, shipments, returns, and exchanges, administer user accounts, provide customer support, and maintain the commercial relationship. Likewise, data may be used to improve the user experience, personalize content, remember preferences, recommend products, conduct internal analysis, and optimize the services offered.

Trazzo may use personal data for marketing and advertising purposes, such as sending promotions, offers, updates, and commercial communications via email, text messages, or other means, provided that the user has given their authorization. The data subject may request the cancellation of such communications at any time without affecting access to the services.

In order to ensure security, Trazzo may use personal data to authenticate accounts, prevent fraud, detect suspicious activities, protect the integrity of the website, and comply with legal obligations. The user is responsible for maintaining the confidentiality of their access credentials and is advised not to share them with third parties.

Personal data may be shared with Shopify, technology providers, payment gateways, courier and shipping companies, cloud storage providers, data analytics services, and customer support providers, solely for the purposes described in this policy. Data may also be shared with competent authorities when required by law or in the context of legal, administrative, or judicial proceedings. Trazzo does not sell personal data under any circumstances.

Due to the nature of the technological services used, personal data may be transferred, stored, or processed outside of Colombia, while ensuring at all times adequate levels of protection and compliance with applicable regulations. Shopify may process personal information as a data processor or data controller, in accordance with its own privacy policies.

The website may contain links to third-party websites that are not operated or controlled by Trazzo. In such cases, Trazzo is not responsible for the privacy practices, security, or content of those sites, and users are encouraged to review their respective privacy policies.

Trazzo’s services may be used by minors only with the prior authorization and consent of their parents or legal guardians. Personal data of children or adolescents is collected solely when such authorization has been duly granted.

Trazzo adopts reasonable technical, human, and administrative measures to protect personal data against loss, misuse, unauthorized access, or alteration. However, the user acknowledges that no security system is completely infallible and that the transmission of information over the internet may involve risks.

Data subjects have the right to access, update, correct, and delete their personal data, request proof of the authorization granted, revoke such authorization when applicable, and file complaints with the Superintendence of Industry and Commerce. To exercise these rights, the data subject may contact Trazzo at tiendatrazzo@gmail.com, and the request will be addressed within the time limits established by Colombian law.

This policy becomes effective upon publication and may be modified at any time to adapt to legal, operational, or commercial changes. Any updates will be published on the Trazzo website and will take effect upon disclosure.

For any questions, inquiries, or requests related to the processing of personal data, users may contact Trazzo at tiendatrazzo@gmail.com